The International Business major provides a broad international business perspective for students who wish to be employed by businesses that have international presence. This includes both big businesses such as GM, Ford, IBM as well as small to medium (SME) size multinational corporations. Typically, more than 60 percent of revenues of these corporations are derived from their overseas operations. This program of study prepares students for global career by providing sound business skills as well as geo-political understanding, language skills and cultural and value awareness of specific geographic regions (area studies). Students in IB major now have an opportunity to earn a dual-degree from WKU and St. Etienne, France. Similar agreements with universities in Germany and Mexico are underway. The two degrees are earned in 120 hours. That is, this dual-degree option does not add additional time or money.

A student majoring in International Business can expect to begin his or her career by seeking an entry-level position with organizations involved in global business. Typically, such positions are quite competitive and well-prepared students are more successful in obtaining employment. Entry level positions are often coordinated with training programs. These are valuable sources of "on-the-job" education. The student with talent and drive will move progressively upward through a series of line and/or staff positions toward his or her ultimate level of achievement.