The field of business data analytics explores the interplays between technology, business, and society. Business data analytics utilizes information management tools for the processing, management, and analysis of data that relates to business. Graduates in Business Data Analytics serve as a bridge between the builders and users of technology and global innovations.

Business Data Analytics (BDAN) is one of today's fastest-growing management fields. The WKU BDAN degree offers a strong applied managerial focus with a broad background in contemporary business topics. Students develop strong professional skills with an emphasis on the strategic use of information technology to better manage an organization or company. BDAN majors will learn how to collect and analyze customer, production, operational, and market data to improve decision making and enhance the quality of their company's products and services. BI graduates enjoy a variety of employment options upon graduation. Some of the targeted positions advertised in the region include: Account Manager Budget Analyst Business Analyst Business Development Manager Business Information Manager Business Intelligence Specialist Claims/Adjustments Supervisor Clinical Quality Corporate Buyer Corporate Trainer Cost Analyst Customer Intelligence Analyst Customer Service Manager Data Security Analyst Scheduling Analyst Database Administrator Distribution Center Manager Estimator Financial Analyst General Manager Governmental Program Analyst Health Informatics Officer Healthcare Informatics Analyst Healthcare Business Manager Hospital Manager Information Architect Inventory Planning/ Controller Loan Administrator Management Analyst Managerial Forecaster Data Warehouse Manager Marketing Analyst Operations Manager Operations Planner/Analyst Plant Manager Production Manager Project Manager Purchasing Manager Quality Assurance Manager Retail Manager Services Manager Supply Chain Analyst Technical Support Manager Technology Support Transportation Manager Web Designer/E-Commerce Manager