BA (Hons) Fashion Buying and Merchandising is situated in the School of Management and Science, which is a member of the Association of Business Schools. It is a highly specialised course designed for individuals who want to work in the fashion industry in the areas of buying and / or merchandising. The course is situated in the fashion business programme and facilitates your understanding of the structure of the global fashion market, trend research, design and product development, garment sourcing, supply chain management, range planning and distribution, visual communication, sales analysis and profit management. You will consider how the strategic contribution of buying and merchandising to the long term development of a fashion business works through the inclusion of internationalisation, sustainability, customer enhancement, business strategy, leadership, entrepreneurship and innovation. The course explores all levels of the market from value orientated retailers to luxury brands. You will learn the importance of developing fashion awareness and business acumen through the analysis of buying and merchandising practice within both established and new and emerging organisations. The strategic relationship between a fashion business and its customers will be explored, and you will discover how a business can develop through establishing different retail formats and entering new markets. You will have the opportunity to place your practice in context through theoretical, historical and professional study. There are opportunities for collaborative projects with other students in the fashion business programme where you will gain industry relevant knowledge and practice by working with a prestigious company. National and international industry professionals interact with the course on projects, as visiting speakers, and through industrial visits. The opportunity for a placement year between the second and final year of the course enhances the employability of students through offering valuable experience and contacts within the industry. LCF Careers offer support throughout the course on increasing your career profile, and, through First Move, continue support after graduation. BA (Hons) Fashion Buying and Merchandising is based at High Holborn, adjacent to Lincoln’s Inn Fields. Other green spaces in the area include Gray’s Inn Gardens and Coram’s Fields. Situated nearby are Sir John Soane’s Museum in Lincoln’s Inn Fields, the Foundling Museum in Brunswick Square, and the British Museum in Bloomsbury. Markets worth visiting are the weekday lunchtime markets in Leather Lane and Exmouth Market. Covent Garden, with its numerous shops, bars and restaurants, the Royal Opera House and many of the West End’s theatres, is a ten minute walk away. The John Prince’s Street site, with the library, Oxford Street and Regent Street, is two tube stops along the Central line.

Developing your skills All our undergraduate courses are concerned with the development of your personal and professional skills. On your course you will evolve from learning basic skills in your discipline through to a position where you are an independent creative thinker capable of making an effective contribution to the relevant sector of the fashion industry. Personal and Professional Development (PPD) skills are embedded in all units on every course. Speaker programmes with contributions from alumni, members of industry and others are a part of many courses, as are work placement opportunities in industry. Where relevant, students have the chance to attend trade fairs, enter industry competitions, visit exhibitions and go on field trips and visits. The central position of our John Prince’s Street site in the West End affords students easy access to all sectors of the fashion retail market. In addition, our position as a constituent College in the University of the Arts London means that our students have access to the wide range of activities and events that occur in all the Colleges and at the University’s centre. Last but not least, being in London gives every student opportunities to explore and be inspired by the cultural, intellectual and social life of one of the great capital cities of the world. Future Careers and Graduate Prospects Graduates who wish to continue their education at postgraduate level are encouraged to progress to suitable courses within the College, the University or elsewhere.