Study Irish with Marketing at Ulster University in the United Kingdom. The University offers a comprehensive range of programmes in Irish in both part-time and full-time mode at a number of centres which serve a diverse constituency of students. The breadth of Irish language provision at Ulster and the practice amongst staff and students of the School of Irish Language and Literature of using Irish as a primary medium of communication reflects the University’s strong commitment to cultural and linguistic diversity within Northern Ireland. The University’s Irish programmes play a vital role in preserving, sustaining and celebrating Ireland’s Gaelic literary and linguistic heritage as well as serving the demands of the Irish language sector within the local and international job market. At a personal level our programmes also fulfil the needs of individuals who wish to acquire the necessary competence to fully participate in the Irish language community as confident and independent users of the language. The BA programme has been designed to reflect the University’s vision of leading in the provision of professional education for professional life. The commitment to support graduates in gaining stimulating and fulfilling employment is one of the School’s primary concerns. The Marketing minor has been developed to appeal to those who will be majoring in non-business disciplines but who wish to gain a knowledge and understanding of marketing in business. Marketing when taken as a minor comprises one third of the degree programme and is designed to provide students with an insight into the role of marketing in businesses. An important feature of the programme is the focus on the practical application of marketing principles in organisations; students will have the opportunity to work with industry through applied projects which will also allow them to develop and demonstrate key skills which will be needed in their future professional lives. Students on the programme will study Modern Irish language (grammar, pronunciation, writing) and Modern literature, as well as optional modules (depending on combination) in the development of the language since the Gaelic Revival, Irish Cultural Studies, Folklore, Irish Dialects and Translation. The literature modules will give you a solid understanding of writing in Irish from the early 20th century to the modern day, including the novel, short story, drama and verse, and the language modules will help you to achieve a high level of competence in written and spoken Irish.

Employment opportunities exist in a wide range of areas including education, the media, publishing, government, librarianship and various areas of business. The employability profile of our students in recent years has been more than impressive, with a disproportional number of our ex-students holding senior positions in Irish language organisations throughout Ireland. This includes: Chief Executive of Comhairle na Gaelscolaíochta (Irish medium education advisory body), Senior Programme manager with Foras na Gaeilge (cross-border body responsible for Irish), Programme Manager with CCEA, President of Comhaltas Uladh, Director of An Carn Translations, Principal of Gaelscoil an tSrátha Báin (Strabane Irish-medium primary school) and a Senior Producer in the BBC. The unprecedented growth of the Irish language in recent years has resulted in an increase of demand for services through the medium of Irish. Due to this, our students find themselves in the enviable position of being able to be circumspect when it comes to choosing the career path they wish to follow. Graduates will also be well equipped to pursue postgraduate studies in the broad field of linguistics, folklore, Celtic Studies, translation and sociolinguistics.