This programme is designed for recent graduates who wish to pursue a marketing career, but have not previously studied marketing or management in any depth. It offers detailed understanding of marketing functions, in terms of delivering both corporate and customer value. You will develop relevant interpersonal skills alongside a critical understanding of the competitive environment and the demands this places on organisations. Following the taught part of the programme, your three-month project may be practical or academic in nature. Programme structure Core modules: Report writing skills, Essay writing skills, Presentation skills, Introduction to marketing communications, Customer led marketing, Measuring marketing effectiveness, Negotiation skills, Strategic marketing decisions, data based marketing, Delivering the value proposition and Integrated marketing communications Plus: Dissertation.

The programme offers students an opportunity to gain relevant knowledge, skills and competencies which will be of great value for a career or as a stepping-stone to higher degree studies. Whatever you have previously studied, based upon Southampton Business School’s experience, we know that you can do well. You should now have greater maturity and will have gained study skills which can be applied to this programme. Lifelong learning is a fairly modern concept and the MSc should be seen as another step in this process. The programme is aimed primarily for recent graduates from countries all over the world but will also be attractive to those wishing to make a career change.