The strategic communication management track focuses on communication as a management function in an organization. This perspective integrates public relations, advertising and marketing communication into a single focus. To ensure that students have a basic understanding of the field, all students in this track are required to take an introductory course before moving on to the more advanced courses. Students have a choice to complete a thesis or an applied research project as their final academic requirement. Although theoretical in nature the focus is on theory application to real-world situations. Students have several opportunities to do case study research in real organizations and work with a real-life client in their campaigns course.

Related Jobs