The marketing major helps provide students with the marketing skills and business acumen necessary for professional and personal success in today’s global business environment. The curriculum offers a balanced course of study that is designed to expose students to a common body of knowledge and help them to understand marketing processes and situations, think independently, communicate effectively, and appreciate their own and other cultures. Students with a major in marketing may pursue a broad spectrum of marketing positions in private and public corporations, marketing agencies, or entrepreneurial endeavors.

The student who graduates with a major in marketing should be able to Apply marketing knowledge and skills to meet organizational goals through analytic and managerial techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations. Employ strategic marketing skills, including scenario planning, market intelligence, customer profiles, marketing plans, and competitive analysis, to respond to organizational marketing challenges. Conduct research, analyze data, create an effective marketing plan, and support decisions that meet the needs and wants of global customers. Utilize verbal and nonverbal communication skills, including strategic communication, technology, fluency in business language, and effective customer communication, to achieve personal and organizational goals. Act with personal and professional integrity, conveying an ethical orientation in the global marketplace of employers, peers, and customers. Cultivate and maintain positive interpersonal relationships based on demonstrated character, behavior, engagement, and positive interaction with teams, managers, and customers