Everywhere you turn, virtually everything you use, the things you own, the things you drive, things you covet; a designer has had his or her hands on it. Why are some products or vehicles so much more desirable, innovative and successful than others? You have your suspicions, because you are an ideas person with a passion for problem solving and innovation, and you would love to put those ideas into practice - whatever the product - mobile phones, watches, scooters, headphones, sunglasses, mascara wands, perfume bottles, fitness monitors, sustainable packaging, sports trainers.The list is endless.

The broad nature of the course, coupled with experience gained in industry, results in high graduate employment within a wide range of manufacturing or consultancy organisations. Outside the practice of design itself, design management, product management and marketing management positions are also available to you. Recent employers of our graduates include Antler, Black and Decker, Kenwood, Adidas, Dyson, Johnson&Johnson and Lego. Alternatively, the course team and the University's new 3M Buckley Innovation Centre (BIC) can support you to realise the true commercial value of your 'patented' designs through a creative enterprise start-up.