This course is for those wanting to develop the generic knowledge and skills in marketing management to ensure the marketing function is effectively conducted. Competencies developed include identify and evaluate marketing opportunities, establish and adjust the marketing mix and interpret market trends. Students may develop specialist competencies in direct marketing, public relations or international marketing.

Career possibilities may include: Marketing manager, marketing team leader, product manager, public relations manager. This qualification will provide a pathway to the Advanced Diploma of Marketing or a range of other Advanced Diploma or university qualifications.