This innovative Masters is a collaborative programme across the Sociology and Computing Departments at Goldsmiths. The programme provides a comprehensive introduction to recent developments in digital social analysis, practice and theory, from the rise of 'big data' and social media analytics to digital ethnography and real-time research. It equips you to engage with these developments by combining sociological thinking about technology with social methods and creative computing techniques. The programme enables you to play a leading role in the emerging field of Digital Sociology, whether you are planning to pursue an academic career or to work in public, private and third-sector organisations. Digital Sociology provides you with a range of relevant skills, teaching you how to design social research projects; to work with and create information retrieval applications; to synthesis, analyse and evaluate social data; and to develop creative and critical forms of sociological analysis. The Masters is an opportunity to cross perceived digital and analogue divides in the study and elaboration of social life.

Employers are increasingly seeking multi-skilled professionals capable of developing lateral roles and taking on a diversity of responsibilities. Our Digital Sociology graduates will be well-suited for a number of professional careers in public, private and third sector organisations, as social researchers, project managers or other multi-skilled consultants, entrepreneurs or inventors. Those students planning an academic career will break new ground with their ability to integrate and innovate with offline and emergent digital research methods and innovative sociological thinking.