This Joint Honours course blends together theory and a large practical element. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international business and marketing ethics as well as the knowledge of cutting edge developments in the digital media and marketing industries. Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills. Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

This qualification will give you excellent career prospects as you’ll graduate with industry relevant skills and knowledge preparing you for work in the following areas: web and e-marketing marketing management brand management advertising market research public relations