Become a leader in the next generation of business with a Master of Business Administration degree in General Business from the University of Bridgeport. At UB’s Ernest C. Trefz School of Business, theory and practice come together for student success as we blend academic scholarship with practical solutions in a dynamic and challenging environment. Our programs integrate timeless lessons with contemporary issues and are delivered using both traditional and technology-based methods by faculty who are both academics and practitioners. UB offers a marketing concentration that delivers a strong foundation with essential training. The curriculum prepares you to create, promote, distribute, price and manage products and services to customers. You will develop an in-depth understanding of human behavior in varied markets, preparing you for effective communication with your target audiences. Enhanced your skills through problem solving, research and the application of managerial techniques.

Students are prepared for marketing careers and specifically learn the knowledge and skills that are required to create, promote, distribute, price and manage products, services and ideas to customers in a satisfying exchange relationship. Students develop an understanding of human behavior related to marketing activity.