The Bachelor of Communication (Digital Media) is a dynamic and versatile degree that produces graduates who have the skills and knowledge to adapt to shifting communication climates and proactively situate themselves within the broad field of Digital Media and Cultural Industries (incorporating film, television, digital media, marketing and advertising, and many other areas). Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts. Embedded within the degree is an in-depth exploration of themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of piracy and censorship, and media industry processes of planning and production, among many other workplace-relevant areas.

As a graduate of the Bachelor of Communication (Digital Media) you will acquire excellent knowledge and skills necessary to find work in many different media industries and organisations. You will also find that other businesses and public sector employers value the unique mix of abilities which you will develop in this course, becoming a media industries professional and future leader. The emphasis in the degree on online media, television and cross platform intersections positions you as a key recruit for Australian and international media companies. Your knowledge of advertising and big data, and celebrity, key drivers of media industries, provides an edge over other graduates. The course allows you to take electives in specific areas such as screen production, design, journalism, public relations and more, so that you can graduate with the expertise and experience to enter many different fields of specialised media employment. Internships and global study experiences add to this advantage. Further study in our innovative communication honours degree is another opportunity upon graduation, designed for more advanced professional research training.