Western Kentucky University

Course Details

Bachelor of Arts (Public Relations)

Course Description

Public relations is a planned process to influence public opinion using strategic communications. The public relations program at WKU emphasizes research and measurement; strategic planning; professionally designed, written, and targeted communication tactics; and ethical practice. We prepare students for an exciting career in public relations with skills in critical thinking, writing, technology, research, program planning and management, creative problem solving, and relationship building with key publics. Those publics include media, consumers, employees, government and other regulatory bodies, opinion leaders, and communities. Virtually all segments of the public and private sectors throughout the world draw employees from public relations graduates. Our graduates work as communications tacticians, strategic planners, and management counselors. They may specialize in employee relations, community relations, crisis communication, public affairs, media relations, or several other disciplines within the professional arena. Public and private sectors throughout the world draw employees from public relations graduates. Our graduates work as communications tacticians, strategic planners, and management counselors. They may specialize in employee relations, community relations, crisis communication, public affairs, media relations, or several other disciplines within the professional arena.

Course Duration

NumberDuration
4year

Career outcomes

Related Jobs




Bachelor of Arts (Public Relations) Western Kentucky University