The advertising major provides a number of opportunities for students to build an impressive resume and on-line portfolio. Class projects, competitions, and internships all lead to an extraordinary educational experience. The business of advertising of interactive design (IXD) is being transformed as consumers are choosing new technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and a new type of advertising professional is needed. The major in advertising prepares students for media, agency and corporate advertising careers by offering concentrations in branding or interactive experience design.

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