This qualification is designed to recognise both the technical exercise competence and the business understanding required to operate a personal training business within a fitness enterprise in New Zealand. The structure of the qualification is focused on the business skills required to be a successful personal trainer. The content of the qualification is centred on having the candidate assess opportunities, plan and execute a business strategy, and evaluate and adapt the business in line with results.

Career Options Graduates will be aiming to work as personal trainers charging for their work as part of the employed personal training group at a fitness facility.