Advertising involves developing the right message and selecting the best media to communicate directly with our customers or other groups. There is a direct link between Marketing and Digital Media. Many businesses are currently using online media (websites / social media / email marketing / blogs & other web based media) in order to advertise to their customers. The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.

Graduates from this course may find employment in fields such as: Advertising Online Media (Managing company website/ social media/online promotions) Marketing Research Brand Management Sports Sponsorship Sales & Purchasing Public Relations