University of Wisconsin-Madison
University of Wisconsin-Madison

About Us

One of the longest and deepest traditions surrounding the University of Wisconsin, the Wisconsin Idea signifies a general principle: that education should influence people’s lives beyond the boundaries of the classroom. Synonymous with Wisconsin for more than a century, this “Idea” has become the guiding philosophy of university outreach efforts in Wisconsin and throughout the world. The genesis of the Wisconsin Idea is often attributed to former UW President Charles Van Hise, who in a 1904 speech declared, “I shall never be content until the beneficent influence of the University reaches every home in the state.” As president from 1903 to 1918, Van Hise saw that vision carried out by creating the university’s extension division, which oversaw summer courses and other programs that brought university knowledge directly to state citizens. He also took advantage of his friendship with Governor Robert M. La Follette, a former classmate at the university, to help forge closer ties between the university and state government; during the early part of the 20th century, faculty experts consulted with legislators to help draft many influential and groundbreaking laws, including the nation’s first workers’ compensation legislation, tax reforms and the public regulation of utilities. These activities would not formally be described as “The Wisconsin Idea” until 1912, when Charles McCarthy described the philosophy in a book by that name. By that time, Wisconsin had developed a national reputation for legislative innovation, and McCarthy, the state’s legislative librarian, was overwhelmed by requests for background on the state’s progressive reforms. As President Theodore Roosevelt wrote in the introduction to McCarthy’s book, “In Wisconsin there has been a successful effort to redeem the promises by performances, and to reduce theories into practice.”