The emphasis of this course in on marketing, yet you will develop a critical understanding of ethical principles and practice, and an awareness of effective management and marketing practice. You will also gain an understanding of the many contexts in which businesses operate - from SMEs (small and medium enterprises) to larger firms. But your main focus will be on products, distribution, pricing and promotion, and how these affect consumer behaviour. Developed in partnership with local business organisations, both public and private, this course will help you meet the many challenges of managing in the complex, dynamic and exciting world of business. Ethics and morals will play a major part in your studies - so you will study the environmental aspects of business, and how globalisation fits in. You will also study the increasing use of ICT and the development of entrepreneurship. And there will be plenty of time, with help at hand, to work on your own personal interests and development needs in the field of business and finance.

When you graduate from this course, you will be in a position to apply for a variety of roles in business, in the UK or abroad. We give you all the knowledge, experience and skills you will need to go out and start a rewarding career in one of many fields, including marketing, business research, finance, sales, sales promotion and retail management.