The BSc Hons Advertising meets the needs of those wishing to pursue a career in advertising and/or marketing and provides the basis for graduates wishing to take a postgraduate programme up to doctoral level. The programme seeks to provide the key advertising, business and marketing knowledge and skills essential for a graduate, seeking a managerial career in advertising or marketing. The development of relevant employability skills is at the core of the BSc Hons Advertising and a variety of opportunities exist within the programme and its modules, to develop such skills. These skills include, for example, Creative Thinking, Strategic Planning, Problem Solving and Interpersonal skills.

Career options On completion of the programme graduates will be new advertising and marketing professionals knowledgeable in the basics of the industry and ready for the next exciting part of your career, those first few years on the job. The BSc Hons Advertising will help you make your choices. The programme is structured around a number of well recognised career entry routes into advertising and marketing and through the modules, the coursework and staff expertise, students are helped to recognise their talents and match them to the advertising or marketing career that they will find most rewarding, for example: If you like to think creatively, but enjoy the business world Then you might consider the role of Account Executive If you like to spend money and negotiate deals Then you might consider the role of Media Buyer or Media Planner If you enjoy searching for information, solving problems and talking to people Then you might enjoy the role of Researcher If you are a creative type, an ideas person, who enjoys writing meaningful messages Then you might enjoy the role of Copywriter