This specialization is about the use of process and data mining for the analysis and possible reconfiguration of organizations and their IT infrastructure. It addresses the complexity of applying of ‘big data’. Nowadays all kinds of data are being generated on the way people use business services, their preferences, how business processes are conducted, how enterprises interoperate, and so on. This vast amount of data (often dubbed ‘big data’) can be analysed using process-mining and data-mining techniques that enable business analysts to understand how a business is performing and to identify new opportunities. You will get to grips with advanced techniques used in databases that are capable of handling exceptionally big datasets, techniques for empirical research used to generate and analyse big datasets, and simulation techniques that allow the exploration of new business scenarios before new systems are actually built.

As a graduate of the Business Analytics specialization, you can look forward to an exciting career as a business analyst, business strategist, strategy consultant or as a researcher/developer of analysis techniques