The Bachelor of Science in Business (BSB) undergraduate degree program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, finance, business law, management, marketing, organizational behavior, research and evaluation, and technology. Students are required to demonstrate a comprehensive understanding of the undergraduate business curricula through an integrated topics course. The Service Sector concentration focuses the student on the service environment. The program emphasizes skill development in strategic management, marketing, supply management, product and brand management, service operations, merchandising, and personnel management unique to the service industry, which includes retail, hospitality, lodging, restaurant, and gaming management. Upon completion of this program students will possess the knowledge and skills necessary to be leaders in the service industry. The Retail Management track offers coursework focused on topics such as retail operations, supply management, retail personnel management and product and brand management. The Hospitality Management track offers coursework focused on topics such as trends and emerging issues in hospitality, lodging management and hospitality management.

To fulfill that commitment and to engage in continuous improvement of programs, University of Phoenix has reported on the learning outcomes for our degree programs, as well as the process of gathering and analyzing the information. Our aim is to share student outcomes to monitor the effectiveness of our programs and enable improvement.