This BA (Hons) Business and Marketing degree is designed to provide students with a firm grasp of the principles of business and marketing. Students are encouraged to explore the theoretical and practical context of business and develop a marketing specialism. Rapid technological advancements are levelling the playing field with regard to marketing, a sector that now recognises innovation and creativity as elements that are just as important as, if not more so than, a large marketing budget. Throughout this degree, students have the opportunity to become familiar with the international business environment, identify marketing opportunities and develop an understanding of how to overcome the challenges of reaching mass and niche audiences. Modules are designed to enable students to gain the tools needed to develop successful strategies and business campaigns.

This course aims to produce well-rounded business graduates with a marketing specialism. Recent graduates have gone on to work in communications, market research, e-commerce, project management, account management, creative marketing in the public sector or within in-house or agency marketing roles. Some graduates go on to start their own business, supported by the University's business incubation centre, Sparkhouse. Careers Service The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.