This joint BA Honours degree will prepare you for the incredible challenge of marketing in today’s multi-channel environment, while at the same time giving you a strong foundation to understand underlying economic conditions and their role in business decision-making. You will take on the challenge of creating persuasive communications and international marketing, and develop a thorough appreciation of how marketing fits into a wider organisational context. Our renowned state-of-the-art Business School will develop your knowledge of economics, its theory, analysis and application to issues facing the global business world. Combine this with the opportunity to boost your employability through an additional year of professional experience, often with a top global business, or by studying at one of our partner institutions in Europe, Asia, North America or Australia. If you do not have the qualifications and experience to enter the BA Honours course directly, a foundation year in Business and Management will give you the academic abilities to progress to the first year of your degree. The University of Hull’s distinctive, integrated approach has earned international accreditation from AACSB – held by less than 5% of the world’s 13,000 business programmes.

This degree will open up a wide range of employment prospects and recent graduates from the core subjects of marketing and business economics have secured roles within organisations such as Walt Disney Company, Sky, Kellogg’s, Nestlé, PricewaterhouseCoopers, HBOS, Santander, Halifax Plc, NPower, RBS and DEFRA.