University of Huddersfield

Course Details

Advertising and Marketing Communications BA(Hons)

Course Description

Follow in the footsteps of Huddersfield's award winning marketing students and improve your chances of achieving graduate employment in the industry. In 2012 our students won two national marketing competitions - L'Oreal's 'Brandstorm' and the Chartered Institute of Marketing (CIM) 'The Pitch' competition, and also went on the gain some excellent graduate jobs. Every day we are bombarded with a huge variety of promotional messages and it's becoming more and more difficult for brands to stand out in an increasingly crowded marketplace. This course focuses on the development of effective advertising and marketing communications which are key to achieving an organisation's marketing goals. Combined with this is a strong focus on branding and a solid foundation in all aspects of marketing. At Huddersfield we have a reputation for developing students with a ‘can do’ attitude and you'll hone your skills working on live projects with our network of partner organisations. Together with the optional year-long placement this gives you a great practical insight into working in advertising and marketing communications. Innovation is at the heart of advertising and marketing communications. Having developed the country’s first marketing degree, we understand the importance of innovating to meet the needs of our customers. With its innovative teaching and learning practices, this course can help you achieve your career aspirations.

Course Duration

NumberDuration
3year

Career outcomes

Graduates have gone on to work in advertising agencies as account handlers - the people who manage the relationship between the agency’s creatives and the client. Others have moved into PR and communications roles within consumer goods organisations and in the public sector, as well as into marketing agencies and events management. Recent graduates have taken up positions with organisations including Principles Group, Gratterpalm, Vast, All Response Media and KCOM Group.




Advertising and Marketing Communications BA(Hons) University of Huddersfield