* Students will also develop a critical awareness of the dynamic factors within the contemporary marketing environment. Why study this course? Marketing is at the centre of the modern business organisation and a career in Marketing provides a wide range of employment opportunities. The Marketing degrees at Chester are designed to bring together traditional theories of Marketing Management with new thinking. Features: The Marketing degree framework offers vocational and theoretical development, providing a range of marketing topics which will enable you to tailor your studies towards your particular academic interests or career aspirations. The programme has been designed to align with the requirements of the Chartered Institute of Marketing, the UK’s professional body for the profession. Students completing the programme will gain significant accreditation for the CIM’s professional qualifications. By studying combined honours you will gain entry points to Diploma Level; this means that out of twelve modules you will only have to complete four CIM modules to attain a professional qualification.

* Students will also develop a critical awareness of the dynamic factors within the contemporary marketing environment. Why study this course? Marketing is at the centre of the modern business organisation and a career in Marketing provides a wide range of employment opportunities. The Marketing degrees at Chester are designed to bring together traditional theories of Marketing Management with new thinking. Features: The Marketing degree framework offers vocational and theoretical development, providing a range of marketing topics which will enable you to tailor your studies towards your particular academic interests or career aspirations. The programme has been designed to align with the requirements of the Chartered Institute of Marketing, the UK’s professional body for the profession. Students completing the programme will gain significant accreditation for the CIM’s professional qualifications. By studying combined honours you will gain entry points to Diploma Level; this means that out of twelve modules you will only have to complete four CIM modules to attain a professional qualification. Chartered Institute of Marketing Programme Structure: Modules studied in Year 1: Modules studied in Year 2: Modules studied in Year 3: Please be advised that module content is subject to change Next: Assessment Assessment is through a combination of assignments, examinations, group and individual projects, presentations and seminar contributions. Next: Careers The course will prepare you for a wide range of jobs including: Jobs directly related to your degree: * Advertising account executive * Advertising account planner * Advertising art director * Advertising copywriter * Market researcher * Marketing executive * Media buyer * Media planner Jobs where your degree would be useful: * Event organiser * Public affairs consultant * Public relations account executive * Public relations officer * Sales promotion account executive You will be equipped with transferable skills which are valued by employers such as: * the ability to express yourself clearly, both verbally and in writing; * advance planning and strategic thinking; * research, analysis and presentation skills; * using your own initiative and thinking creatively; * the ability to work independently as well as part of a team. If you are studying this course on a combined basis you should look at options with both subjects. For further information please visit: www.chester.ac.uk/careers