As a business major, you will learn core elements of business, such as accounting, economics, finance, information systems, management and marketing. The marketing specialization includes extensive instruction in: • building strong brands • capturing marketing insights and performance • connecting with customers • delivering and communicating value • developing marketing strategies and plans • shaping market offerings. Classroom courses are offered to full-time and part-time students during the day and in the evening; many courses are also offered online.

By selecting the marketing specialization, you can make your mark in business by creating, communicating and delivering value to customers. Students who graduate with the marketing specialization in business administration are prepared for careers in: • product development • marketing research • advertising and sales promotion • sales and customer service • public relations • export marketing • product management • nonprofit and social marketing.