Heart. Head. Soul. Great advertising connects and we know how to make connections happen. Our course is for people who think creatively, get bored easily and want every day to be different. A portfolio of great work is essential to secure a job but so are the personal connections with industry that you will make whilst you are still a student. To help facilitate this Year 1 students visit top London agencies, Year 2 students have the chance to exhibit their portfolio of work at the annual D&AD 'New Blood' show in London, which is attended by advertising creative directors. Designed in consultation with agency creatives, social media experts and brand managers, this course is your first step to working in advertising, equipping you with the skills, market knowledge and professional contacts to become an informed practitioner primed to shape the future of advertising. The course is run by ex-creative directors and practising advertising professionals, which means you’ll get valuable insight and experience – whether it’s unmatchable access to agencies through site visits and placements, or guest lectures and hands-on workshops from the best in the business. Alongside academic debate and essential theory, you'll gain first-hand practical experience of the advertising process, devising and planning campaigns for real products and services to hone your skills in copywriting, planning, strategy and brand management. You'll get to know social media, community-generating platforms, guerrilla marketing, viral marketing, digital product placement and ambient advertising, as well as more traditional advertising media. The advertising world is evolving at an incredible pace and we make sure you stay ahead of the curve, constantly updating course content to reflect the industry – so you're ready to make your mark when you graduate.

Careers * Work in an advertising agency as a creative, account executive or strategic planner * Career as a marketing professional * Work as a freelance consultant * Portfolio career including teaching and postgraduate study