The University of Adelaide

Course Details

Bachelor of Commerce (Marketing)

Course Description

The Bachelor of Commerce (Marketing) is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations. People seeking careers in marketing are expected to have well-developed decision-making skills and to be innovative in their approach to business problems and situations. As a result the marketing courses are combined with general business studies, and the development of practical skills and knowledge is integrated with an understanding of current theories and the latest research. This degree not only provides grounding in marketing theory, but also provides opportunities to prepare marketing reports and plans, undertake a diagnostic case study of an exporting firm, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on a real business problem.

Course Duration

NumberDuration
3year

Career outcomes

The degree is designed to equip you for future business roles such as: market planner, sales manager, brand marketer, product and advertising manager, retail manager, public relations officer, advertising executive, service manager and market researcher. Potential careers Advertising Officer, Market Researcher, Marketer / Marketing Manager, Public Relations Officer / Publicist, Advertising / Wine Promoter, Marketing - Agriculture, Food & Wine, Marketing Planner, Product Development Manager, Product Manager, Product and Advertising Manager, Public Relations Officer, Food Marketer, Tourism, Wine Marketing




Bachelor of Commerce (Marketing) The University of Adelaide