Texas Tech University

Course Details

BBA in Marketing

Course Description

The Jerry S. Rawls College of Business offers educational programs in all areas of business while advancing knowledge through research, providing community service, and supporting development of business in the global economy. AACSB International, the national accrediting organization for business and management programs, fully accredits the baccalaureate programs in business administration. The Bachelor of Business Administration in Marketing is 120 hours undergraduate program, available concentration - Sales. SAMPLE COURSE CURRICULUM: Market Promotion Consumer Behavior Marketing Strategy International Commerce Personal Selling Sales Management Marketing Research Analysis Brand Management International Marketing

Course Duration

NumberDuration
4year

Career outcomes

CAREERS Sales • Industrial sales • Consumer product sales • Event marketing • Services marketing Promotions • Market promotions • Public relations • Advertising • Social media Market Research • Industry research • Advertising research • New product testing • Pricing and packaging research




BBA in Marketing Texas Tech University