This concentration prepares students for careers in digital and traditional media buying and planning and media sales. These skills are highly valued by corporations, media companies, media sales organizations, media buying and planning firms, research companies and advertising agencies. Students will study Digital Analytics and Reporting (ADV 3031), Advertising Sales (ADV 3033), and Advanced Media Planning (ADV 4054).

This concentration prepares students for careers in digital and traditional media buying and planning and media sales