Temple University

Course Details

Bachelor of Arts in Advertising: Account Management Concentration

Course Description

This concentration offers preparation for careers in management, which will open doors for students in a broad array of industries in today's complex, fragmented media landscape. In the three advanced Account Management courses (ADV 3031, ADV 3033, and ADV 4034) students will learn about Digital Analytics and Reporting, Advertising Sales, and Account Management. Students are also required to take Introduction to Marketing (ADV 2111) in preparation for the advanced classes.

Course Duration

NumberDuration
4year

Career outcomes

This concentration offers preparation for careers in management, which will open doors for students in a broad array of industries in today's complex, fragmented media landscape.




Bachelor of Arts in Advertising: Account Management Concentration Temple University