San Diego State University

Course Details

Bachelor in Public Relations

Course Description

Public relations is the management of relationships between organizations and their stakeholders, meaning any group of people who have a stake in the success or failure of that organization. Professional and ethical public relations practitioners counsel organizations to behave in socially responsible ways that will enable them to earn a positive reputation with their stakeholders. The strategic management of public relations is a four-step process that includes research, planning, implementation and evaluation. Students in the nationally ranked public relations emphasis at San Diego State University will learn about and actually execute these steps of the strategic planning process as they progress through the program’s rigorous classes.

Course Duration

NumberDuration
4year

Career outcomes

Public relations graduates work as media relations specialists and strategic planners in public relations departments and firms, as internal and external communication specialists in corporations, as public information specialists in government agencies and the military, and in fund-raising and membership development for not-for-profit organizations.




Bachelor in Public Relations San Diego State University