Richmond, The American International University in London

Course Details

BA Degree in Business Administration: Marketing

Course Description

The teaching and learning strategy adopted within the Business Administration degree is based on the understanding that all students will be treated as active learners. Clearly, the precise approach will vary from course to course, depending on the learning outcomes relevant to each class. The more generic components of our teaching and learning strategy normally involves a variety of approaches and include delivering many of the following: Regular use of formal lecture sessions in all courses. Regular use of individual and/or team-based projects in all courses. Use of audio-visual and library resources in some courses. Use of computer laboratory to learn and apply analytical techniques. Students pursuing degrees in any one of the Business Administration areas are assessed through their ability to absorb material delivered in the classroom as well as through their ability to do some independent research. There are also a variety of team events within which students learn how to negotiate, and how to compromise and how to lead. These occur mostly on our upper division courses but some lower division courses also rely on this form of assessment. Students are also assessed though testing and the writing of projects and term-papers. Most courses further assess students through the use of end of term exams. All of our classes follow a University-defined set of Assessment Norms. The purpose here is to ensure equity and fairness for all students.

Course Duration

NumberDuration
3year

Career outcomes

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BA Degree in Business Administration: Marketing Richmond, The American International University in London