BA in Business Administration: Fashion Marketing is a new concentration with links in business and marketing. Several new courses are planned in such exciting areas as fashion communication, fashion retailing, fashion product development and also in psychology of fashion and luxury goods. Students will follow the business administration programme but take a particular focus in fashion. This means that those graduating will not only know all that there is to know about the world of fashion and retailing, but will also develop a strong grasp of several other relevant areas such as accounting, finance, economics and operations. What makes this concentration particularly strong are the opportunities for doing a relevant internship in either London, Beijing, Shanghai, Bangalore, Mumbai, Cape Town, Florence or Rome. Please note that this is a new major (programme) offered pending UK validation. UK/EU Students intending to seek support from Student Finance England may have to enter the University, initially, on another major and will then be transferred automatically to BA Business Administration: Fashion Marketing as soon as it is recognised by SFE for student support purposes. Prospective students should still apply for their intended major - if necessary we will make this adjustment at the offer stage. Because of the breadth and flexibility of the Richmond degree, in such cases students will still be able to study for the same courses (modules) as if they were registered for BA Business Administration: Fashion Marketing from the outset.

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