The BA (Hons) Fashion Marketing with Integrated Foundation includes one year of studies at foundation level and is designed for those who do not meet the requirements for direct entry to the BA (Hons) Fashion Marketing. Design professionals increasingly work across boundaries between industries. The knowledge you gain from a foundation year will open your mind to working across different areas of fashion and design. It will also enable you to work more effectively with others, both as a student and in industry. The BA (Hons) Fashion Marketing offers a unique blend of strategic fashion marketing content with specialist knowledge in areas including fashion communications, branding, buying and fashion show production. This programme will develop you as an innovative, visionary marketer with an excellent understanding of fashion marketing and promotion. You will build your understanding of the contemporary and historical issues in fashion as well as the design and cultural contexts in which fashion marketing operates. Combining marketing and promotion theory, with analysis of market information, you will develop innovative marketing solutions to become media-savvy with the ability work autonomously on a wide range of fashion marketing projects. You will have the opportunity to undertake practical projects and work with students on other fashion design programmes to produce fashion shows, events and photo shoots.

Successful completion of the foundation year will allow you to progress directly onto the first year of the BA (Hons) Fashion Marketing programme, which offers a wide variety of career opportunities. For further details, please click here.