The marketing concentration within the business major is one of the most popular programs at PSU. The program aims to provide students with expertise in marketing management, marketing communications, and international marketing, with emphases on consumer packaged goods, retail, and technology & innovation. The marketing program is highly customizable. Marketing students are often also interested in advertising. While the marketing program focuses on strategic product innovation and creating brand value, the advertising program focuses specifically on the messaging and communication of this value to targeted personas and consumer demographics. As marketing plays a larger role in guiding business development, having an accounting and finance understanding is also essential. Our faculty and professional academic and career advisors can help you customize your business degree so you’ll be equipped to walk into any organization and clearly demonstrate your value.

Some of the fastest growing and best agencies in the world are based in Portland. From creative agencies to digital marketing agencies, to athletic and outdoor brands or product developers, we’ll connect you to the pioneers of industry. PSU’s Marketing faculty has strong ties with Portland's tight knit marketing community. We offer internships and partnership opportunities with innovative marketing agencies and retail giants. Professional networking opportunities, best-in-class faculty and real-world work experience during our program will provide you with the skills you need to launch your career. Partner companies involved with PSU’s Marketing Program include Koopman Ostbo Marketing Communications, Pepsi-Cola, Nike, Columbia, adidas, Bob’s Red Mill and Whole Foods. Whatever your vision, connect with brands that see eye-to-eye with your enthusiasm, passion and motivation.