By connecting businesses and consumers into a single global market, the Internet has become a powerful marketing tool. Northern’s Business – Marketing program is angled towards E-commerce and is designed to equip students with an array of high-tech marketing skills. They will learn how to sell ideas and services in the web environment, use web resources, prospect and generate sales through the Internet, develop Internet marketing plans and apply a wide variety of Internet marketing tools. The first year of this program will provide students with a solid and essential foundation in business. In the second year, they will be immersed in the world of marketing and E-commerce. A number of Northern’s Business courses are recognized by professional organizations for certification and professional designations: * Canadian Professional Sales Association (CPSA) * Certified Sales Professional (CSP) designation * Retail Council of Canada * Purchasing Management Association of Canada (PMAC) * Canadian Institute of Marketing * Canadian Direct Marketing Association (CDMA)

Customer relationship management, database and non-web Internet marketing, such as email, wireless technology, text messaging are just a few of the areas in which graduates may find employment.