This interdisciplinary degree provides useful, hands-on preparation for students who wish to start a new enterprise, either apart from an existing entity, or within an existing organization. Students will learn to identify and use multiple resources and to view their enterprise from perspectives that include those of multiple stakeholders and constituencies.

An entrepreneur is an individual who can see how to do, make, or serve something in a different, more effective and appealing way. Entrepreneurship can happen "from scratch" as with a new invention or technique. It also needs to happen within existing organizations, such as when a company "reinvents" itself. There are, even in today's economy, investors with capital (money) who are looking for individuals who can not only find new business opportunities, but who have the skills to manage and grow them. A "good idea" is not enough; creating something new that will be successful requires a combination of skills - courage, calculated risk taking and management expertise chief among them. This emphasis taps into those core skills to fuel the creative dimensions.