A career in marketing offers some of the most diverse challenges in the job world. Graduates of this program are well prepared to take on many different marketing-related tasks in both small or large businesses. They are able to devise and implement advertising and promotional initiatives, capable of engaging in professional sales, and able to effectively participate in sports marketing, marketing research and service marketing. All Business Administration students take a common first year that provides a grounding in basic business skills and an overview of career possibilities related to the JR Shaw School of Business (JRSSB) programs, then specialize in Marketing in Year 2. Prospective students must apply to Business Administration - Year 1.

Grads apply marketing concepts to create, communicate and deliver value for consumers, and drive sustainable growth in their respective organizations. The Marketing diploma is a natural step towards a BBA degree.