The course is designed for students who expect to undertake international marketing assignments, work for global cooperations or help smaller companies to expand globally. The course portrays opportunities and competitive challenges in global market settin g with a specific focus on emerging markets. The content will be complemented with company visits and input from practicioners

The Summer School will include several company visits. Besides presentations by as well as discussions with managers, and site visits, the company talks by reknown business representatives will introduce a further practical perspective in order to deepen the understanding of the newly learned business topics.