The programme has the following general objectives: • Familiarise students with a range of theoretical and methodological approaches to the multidisciplinary field of media, cultural and communication studies; • Provide students with the opportunity to develop specialist knowledge in specific subject areas within this field, whilst maintaining breadth of study across it; • Develop students’ ability to undertake independent research in cultural studies and/or various aspects of the media; • Develop a critical awareness of ethical issues with a communications/journalism context; • Introduce students to a range of learning methods and methodological practices appropriate to the different subject areas; • Develop in students a high level of communication skills in the presentation of critical and creative ideas; • Offer students the opportunity to engage in practice to a specialist level in up to one area of media production/practice.

This degree provides an excellent foundation for a wide range of careers in the media. Possible sectors include: • Television • Radio • Digital Media • Journalism • Marketing • Public Relations • Organisational Communications • Advertising Preparing you for employment is at the heart of everything we do. Our aim is clear. It is to provide you with an outstanding platform so you can develop as a person and for your future career as a current student or a recent graduate. Recent graduates from Sunderland have gained jobs with regional newspapers, public relations companies as well as international broadcasters.