The E. J. Ourso College of Business Undergraduate Program offers specialized professional training in several areas of business in addition to a program of general business administration. Each curriculum is constructed to ensure that students receive a broad general education and a sound foundation in the basic areas of business knowledge. At the same time, students may obtain limited specialization in a particular area of business. The objective of the college is to provide training in the functional fields of business administration so students will be qualified to hold positions of leadership, trust, and responsibility in business and industry. Accounting Accounting is the language of business that defines transactions so that they can be used to describe business activities in a commonly understood format. Learn the language, and you can communicate and understand the financial operations of any and all types of organizations. Jumping into Business Economics Economics is the study of how people make choices. It examines these choices and provides a way of understanding how to make best use of natural resources, machinery, and work efforts. Through economics, the trade-offs between various goals and the anticipation of the outcomes of events are made more feasible. Majoring in economics provides many career options. Training received in the undergraduate program enables one to analyze complex economic problems, to think critically about a variety of issues, to learn beyond the confines of the classroom, and to be adaptable to the ever-changing demands of the workplace. Employers view these traits as essential. Entrepreneurship Entrepreneurship is the pursuit of opportunity without regard for resources currently controlled. Our entrepreneurship curriculum is designed to teach, coach, and inspire students to be entrepreneurial in their lives. The program provides students the tools and experiences necessary to creatively pursue new opportunities and innovations in the startup, social, and corporate venture arenas. Finance Finance is the study of how individuals, businesses, and organizations acquire and utilize capital (i.e. money). Two basic elements of finance include the tradeoff between expected returns and risk and the importance of timing of future cash flows. General Business General Business allows students to build a curriculum around one of more than a hundred possible minors in and outside of the E. J. Ourso College of Business. This curriculum allows students to turn their passion into their degree, as they select a minor and classes that make sense for their personal career goals. Information Systems & Decision Sciences (ISDS) ISDS, or Information Systems and Decision Sciences​, is the study of technology, business processes, people and organizations, and the relationships among them. ISDS professionals are involved with designing, building, and analyzing all types of business processes across all types of organizations with an eye toward delivering value through operational efficiency and innovation. ISDS students develop skills in project management, data management, structured thinking, and management of IT resources. ISDS graduates place in various types of career roles. ISDS is a people-oriented field with an emphasis on service through technology. International Trade & Finance International Trade & Finance is a specialized course of study of the international dimensions of ​Economics. Alfred Marshall, one of the intellectual giants of Economics, defined economics as “... a study of mankind in the ordinary business of life”. As such, microeconomics provides a framework for analyzing decisions made by individuals and firms, especially decisions concerning the allocation of scarce resources and the implications of those decisions for both the decision-maker and the wider society. Macroeconomics, which uses the foundations provided by microeconomics, focuses on the determinants of economic aggregates like the price level and national output and studies the effects of monetary and fiscal policy on these aggregates.​​ Management Management is the process of getting activities completed efficiently and effectively with and through other people. Planning, organizing, staffing, directing, coordinating, reporting, and budgeting are all key factors and aspects of the overall function of an organization’s management.Spring 2016 University Medalists Marketing Marketing is an organizational function and a set of processes that performs customer needs analysis, executes product/services design, devises branding strategy, establishes pricing, accomplishes promotion, and creates the distribution systems, all while maintaining a competitive advantage.

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