London College of Communication

Course Details

BA (Hons) Advertising

Course Description

London College of Communication’s BA Advertising is one of the world’s hot breeding grounds of award-winning, new talent into the advertising and communications industries. This future-ready degree course will prepare you as a multi-faceted communicator, developing your own unique creative voice and forward-facing approach. A regular gatherer of awards, recently it won Gold at D&AD, London; Gold at Young Lions, Cannes; Silver at Eurobest, Sweden and Silver at The One Show New York and it short lists regularly in the monthly international ad competition, Young Glory. You can expect ... You can expect to learn current advertising practices whilst also questioning latest thinking and challenging your preconceptions, so that you not only become a successful innovator today but also tomorrow. The course is structured to emulate an advertising agency where you will practice your craft and come to appreciate the conceptual, theoretical and practical aspects of advertising through to creative output and client presentation. There will be a set programme of academic and live project briefs set by industry’s creative directors, and there will be opportunities to raise your profile through student competitions and self-initiated projects. In doing this you will draw on taught techniques for ideas-generation, research, consumer planning and story-boarding as well as pitching your idea for funding, and creatively realising your work to achieve strategic and brand goals. Overall, you will leave the course having developed a very personal and professional approach to advertising, whereby you’ll be ready to work alone or as part of a collaborative project, creating your own future as a leader in this highly creative arena. Graduates have gone on to work and gain placements in world leading advertising and communication agencies such as Anomaly London, Mother London, BBH London, BBH New York. Tutors on this course ... Course Director, Jo Hodges who is also the Creative Practice Tutor for Years One, Two and Three. She is experienced as an award winning creative with leading agencies in London and has worked as an art director, copywriter and advertising consultant for top advertising and marketing agencies in London and Paris. Jo also has a background in film with awards and international production credits alongside her being a senior practising lecturer at LCC. Jo is also presently co authoring the fundamentals of Digital Advertising for AVA Publishing. Senior Lecturer, Grant Rose, has an award winning industry track record in Design and Advertising with specialist skills in Brand Development, Art Direction, Creative Direction, Advertising, Typography and Corporate Branding. Grant has taught on the BA Graphic Media Design programme and has now brought his expertise to BA Advertising. Dr Nicky Ryan, leads the extremely popular and invaluable VCT dissertation programme for the School of Design. Year One and Two students describe the programme as 'mind expanding' and recognise VCT as an underpinning to studies in advertising. Prior to coming to LCC, Nicky worked in the fashion industry for 15 years in buying, marketing, visual merchandising and merchandise management before taking up a career in teaching. Alumni include ... Multi award winning creatives, Alred Malmros and Alexander Hernesten at respective agencies, Poke and Anomaly; Carol Haidar, Account Planner at Google; Gaelle De Gasquet, Account Manager at Universal McCann; Luisa Bundy, Account Manager at Grey Partnership and Davide Russo, Creative Director at CGI Company NY. What students say ... “In our last week class in Launch we discussed ... video advertisements and how much impact they have on people. According to Sir John Hegarty: ‘A commercial is not a poster on wheels’; I believe this is completely true, as there is much more to a commercial than just animated pictures. “We were introduced to some of the great examples of how commercials can express much more than just a product, famous movie ... and documentary directors Michel Gondry and Spike Jonze have done that”, Year One Student, anonymous. “Our Intro to Higher Education lesson was about typography and how using fonts in various ways can create a great identity for a business or agency. This was great because it linked in with our agency work really well”, Year One student, anonymous.

Course Duration

NumberDuration
3year

Career outcomes

Students have graduated to work in leading advertising and communications agencies at every level of industry e.g. Alfred Malmros Creative at Anomaly London. Other students have gained work as account planners or account managers. Also given the strong narrative skills acquired during the course students can also go on to become content creators in production and film companies. Enterprise and employability at UAL We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career. Staff in our Centre for Student Enterprise and Employability (SEE) are dedicated to helping you build up work-relevant skills, knowledge, experience and networks throughout your time here. You will also benefit from our many relationships with industry, which give our students exclusive opportunities and access to networks and funding. Artists and designers tell us they value UAL's informed engagement with their career and professional practice development and our ability to offer them practical advice, guidance and opportunities across the wide spectrum of possible professional pathways - as entrepreneurs and employees. Staff value the resources and skills UAL makes available to help them deliver effective professional and career development through the curriculum. Find out more ArtsTemps (SEE) is the UAL in-house recruitment agency placing students and graduates in paid temping roles within the University. Creative Opportunities (SEE) is the UAL job vacancy and work placement website for students and graduates and advertises hundreds of creative job and placement opportunities each month. Get more information and advice on employment and creative careers for all UAL students and graduates.




BA (Hons) Advertising London College of Communication