The stimulating programme enables you to explore and develop an excellent understanding in the new ways of doing business. Marketing is a fundamental part of today’s complex business environment. Almost every aspect of the world around us –​ from mobile phones to holiday destinations, from cars to cosmetics –​ are branded, packaged and marketed for media-savvy consumers. Businesses are now obliged to harness a range of new digital strategies, together with traditional forms of communication, in order to reach their audiences. Our degree in Business and Marketing lets you explore and develop an excellent understanding of these new ways of doing business. Equal weight is given to both the business and marketing modules of your degree, ensuring that you’ll follow a stimulating programme of study that gives you the skills needed to pursue excellent graduate opportunities.

Recent graduates have gone on to take up marketing, web development and account management roles in a wide variety of organisations including Morrisons, BAE systems, AWA (Digital Marketing), L’Oreal and Burnley Football Club. Graduates also continue into postgraduate level study.