You will learn from senior academics with wide experience in international companies and advertising agencies. We also have guest speakers from some of the UK’s top advertising, marketing and design agencies and in-house communications teams. Your degree programme will give you a working knowledge of advertising and marketing practices, including a firm grounding in brand strategy, digital marketing and advanced consumer behaviour. Your course includes a real life advertising research project for an advertising, design or media agency or client company. In your first year, you’ll study a core first-year module, which provides a rigorous introduction to key concepts and techniques in marketing and two options of your choice from other departments around the university. In your second year you’ll move on to core subjects including Marketing Research; Advertising; Digital Marketing; Marketing Simulation; Marketing in the Supply Chain; and Consumer Behaviour in your second year. In the third year, your core subjects include Strategic Marketing, Brand Strategy and Integrated Communications. You will also have the option to transfer onto a BA in Advertising and Marketing Management in your second year, dependant on satisfactory performance. This option includes a year’s work placement with integrated reflective learning. This degree scheme is for students who wish to focus on advertising, communications, digital and branding aspects of Marketing, but want to spend their third year working in an agency or a marketing organisation.

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's. Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles. Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities. Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details. Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.