If you would like to develop your career or create your own business in the advertising sector, this course is ideal. It will help you to explore and understand creativity and its management not only in the advertising sector, but also across a wide range of the creative industries, while also equipping you with entrepreneurial skills. This MA is an intensive, collaborative masters which combines the creativity of advertising with the business know-how to get your ideas off the ground. It is suitable for graduates and industry professionals alike. It is interdisciplinary and extremely practical. By the end of the course, you will be equipped with an in-depth knowledge of the advertising world and acquired the practical and entrepreneurial skills needed to succeed in this creative industry. In addition, you will explore a wide range of advertising and communications methods such as social media, gamficiation, brand advocacy and engagement. You will also cover sales promotion, public relations and interactive marketing and marketing planning.

Kingston University supports our graduates with the new Tier 1 (Graduate Entrepreneur) visa. This allows non-EEA graduates who have an outstanding business idea to put into practice in the UK, and who do not have a job offer, the opportunity to stay in the UK for up to 12 months (which might be extended for an additional 12 months).