This is a programme that will help you understand and meet the challenges many companies face due to increasing globalization and a changing competitive climate. It will shed light on contemporary marketing issues and the nature of the global economy. Contemporary challenges in marketing are for example digitalization, globalization and a rapidly changing society. This programme, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organizations. The programme emphasizes practice through course activities with corporate interacĀtion combined with theoretical depth.
Number | Duration |
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1 | year |
The programme prepares you for an executive career in marketing taking on positions such as marketing manager, export manager/consultant, or international account manager.