Institute of Technology Tralee

Course Details

Bachelor of Arts (Honours) in Digital Marketing with Social Media

Course Description

This programme is designed to support the development of skilled, professional marketing graduates who ally in- depth marketing capabilities with a thorough knowledge of social and other digital media applications for marketing communications. With a grounding in creative media content creation, data analytics as well as business, they will be distinctly qualified to bring their digital marketing expertise to implement marketing campaigns, to operate as intelligent commissioners of creative media content, as well as to interface with the data analysts to maximize the strategic benefit of digital marketing data.

Course Duration

NumberDuration
4year

Career outcomes

Generic skills required by employers are developed through the approaches to teaching and learning, including problem solving, professionalism, self-belief and confidence, written and verbal communication. In addition to work placement, students will be encouraged to engage at an early stage with industry. This is built in to the programme through live industry linked projects.




Bachelor of Arts (Honours) in Digital Marketing with Social Media Institute of Technology Tralee