The Bachelor of Business (Marketing Management) equips graduates with a more balanced view of marketing. Through practical application of theory and concepts students develop a broad based understanding of business and marketing management, which is immediately applicable in the workplace. The Entrepreneurship and New Venture project in final semester exposes students to the need for innovation and change. The degree prepares students with the skills to challenge, question and invigorate their working environment, and enter the marketing management sector with confidence.

* Marketing and communications manager * Brand manager * Sales manager * Marketing and events coordinator Graduates may be employed in relevant graduate trainee programs in product development, account management, sales and marketing coordination.